Headsnack “Antisocial Networking” [DOPE!]

Is society enriched or diminished by its obsession with social media? The costs of the latest cultural phenomenon are brought to light by the artist Headsnack in his satirical new song “Antisocial Networking,” which is catching the attention of listeners and YouTube viewers worldwide. According to its lyrics, the price gets steeper the deeper we immerse ourselves. “The more friends you have online the less you have in real life,” Headsnack laments.

Techno-solitude isn’t the only target at which Headsnack takes aim with his biting satire. Texting drivers, virtual role-playing gamers and sordid chatrooms are hit upon as well. The rapped verses’ dark, comic tone is offset by an insidiously catchy hook that echoes the vapid, universal refrain “take a look at my Facebook.” The video for “Antisocial Networking” complements this sarcasm. Produced and directed by Dennis Lucido, the short film presents a deconstructed desktop filled with assorted windows that pop up and vie for the viewer’s attention. The visuals and rhythm evoke another era of music videos.

So yes, this de-evolution will be televised. If a danceable diatribe doesn’t venture into the Facebook forest it probably will not get heard, after all. “Antisocial Networking” even seizes upon this conflict of interest, as Headsnack points the finger directly at himself as he asks listeners for their virtual thumbs: “I’m just a bitter hypocritical cyber-pirate/using Facebook to promote this in hopes that you will buy this!/So spread this virus on your mobile devices/until you and two million others ‘Like’ this cause for crisis.”


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